It's all about the BRAND -- your brand -- your personal brand whether you are trying to land a new job or sell a product or service you need to understand your Unique Selling Point or Proposition (USP).
Say what...USP? The reason that you or your product/service is different from and better than that of the competition.
Pinpointing your USP requires some hard soul-searching and creativity. To build your personal brand you must answer some fundamental questions like:
Who am I?
What do I do?
How do I do it?
Why do I do what I do?
It starts with your differentiators which need to be: Unique, Valuable, Defensible & Sustainable.
Say what...USP? The reason that you or your product/service is different from and better than that of the competition.
Pinpointing your USP requires some hard soul-searching and creativity. To build your personal brand you must answer some fundamental questions like:
Who am I?
What do I do?
How do I do it?
Why do I do what I do?
It starts with your differentiators which need to be: Unique, Valuable, Defensible & Sustainable.
Start with Why... Watch the video below from Simon Sinek on why to start with why; the purpose, cause, or belief that inspires you to do what you do.
Why do you do what you do? What are your beliefs? What are your strengths? What is your legacy? What is your USP?
Why do you do what you do? What are your beliefs? What are your strengths? What is your legacy? What is your USP?