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How to make any sales initiative more effective

8/12/2016

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This article was originally posted on LinkedIn.

Sales Leaders along with sales operations and enablement professionals spend countless hours [and dollars] installing new processes and training reps to execute them. Yet, most fail to reach adoption levels sufficient to make the new sales methodology “stick.” Why? 
Could be one of the follow or a combination...
  1. Executive Leadership
  2. Change doesn't last past the training event
  3. Lack of post-training support
  4. Lack of buy-in with reps
Check out the poll results on slide 10 -- more importantly how to fix it.

In this recorded webcast, presented with the Sales Management Association, Dan Dawson, Senior Partner at GrowthPlay, shared best practices for boosting the success of your sales transformation initiative, including a 5-step model for effective sales transformation. Making a Sales Methodology Stick - Webcast Recorded July 28,2016

Related Posts:
Successful Sales 'Athletes' - how to recruit, train, retain and win

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